Ala' Diab
P-PX-D: Playful, Participatory Experience Designer
RLM Logo

The Rockland Living Museum is the creation of my good friend and artist, Chris Randolph. She was starting to work on the logo with her clients when she approached me for a treatment. She showed me a few sketches done by some of her clients in one of the sessions for what the center meant [...]

Other Worlds Final Poster

Description Other Worlds is the theme for the 2012 thesis show at the Interactive Media Division at USC. I was commissioned to come up with a poster that aptly represented the whimsy and explorative nature of the works presented at the show without emphasizing a project over others. The design request was for a 60′s-themed [...]

No Condition

No Condition is Permanent (NCIP)  is a public art intervention that took place in Amman, Jordan in 2006. The project was designed and curated in a way that would bring artists from the Levant region together with Swiss artists and collaborate in group and individual projects. Th artists were invited to explore the city and envisage [...]

JYF logo

The Jordan Youth Forum aims at increasing youth participation in civil society. Active male and female Jordanians aged 18-32 from diverse backgrounds are encouraged to participate in voluntary work, collective planning, and self-organized youth workshops. I was one of the founding members of the for-youth-by-youth organization. The logo was designed to express a universality of [...]

Capaz Logo and Card Sample

Description Capaz International is a start-up non-profit venture with an innovative approach to youth development and child labor. The mission of Capaz is to build a global, networked school for youth training in sustainable development. The logo is part of a more comprehensive marketing package that will include a website, a marketing kit and a [...]

Adapt International

Adapt International is a non-profit organization serving immigrant and refugee youth and mothers through innovative psychosocial health and art programs. The prompt was to design a dove in-flight symbolizing a soaring and resilient spirit. The dove should be posed in a way that shifts the imagery away from the dove as a symbol of idle peace.

Jon & Rich logo

Jon & Rich fabric dealers is a start-up that specializes in the procurement of high quality organic fabrics both woven and knit. I was asked to develop an identity that reflected the spirit of the partnership and the kind of merchandising the company was representing.

GIL logo

The Game Innovation Lab is USC’s primary research space and think tank for experimental game design within the Interactive Media Division. The goal of the lab is to nurture concepts that push games beyond currently defined genres, markets and play patterns and to make a breakthrough in these areas. I was commissioned to come up [...]